And yes, that is a vexing question. The "you" here refers to our customer base. It is very diverse, ethnically, culturally, professionally and financially.
The neighbourhood we are in is a classic middle working area. In the days of the past, it used to be the home of both the rich landowners and the labourers that worked on their lands. And in contemporary times, we do have that economic disparity.
Quite a few of our patrons are extremely well off, while the others tend to be a bit more cautious. Many of our patrons are from the hi tech industry, and apart from that, we have a huge medical fraternity customer base, and automotive and service industry folk as well.
And then we have the student community. Who can all be lumped in one basket "Stressed out Students". And their field of studies is pretty diverse.